ReAction vs ULTIMATES!: Which Super7 Figure Line Is Right for You?
By Super7 | Published: 2026-08-10
Category: Comparisons
Compare Super7's ReAction and ULTIMATES! figure lines: scale, articulation, price, and collectibility. Find the perfect line for your collection.
If you're a collector of pop culture toys, you've likely encountered Super7's two flagship figure lines: ReAction and ULTIMATES!. Both celebrate beloved franchises like G.I. Joe, Universal Monsters, Peanuts, and more, but they cater to different tastes and budgets. Choosing between them can be tricky, especially when you're eyeing a specific character or want to start a new collection.
In this comprehensive comparison, we'll break down the key differences between ReAction and ULTIMATES! figures, from size and articulation to price and display appeal. By the end, you'll know exactly which line fits your collecting style—and maybe discover a few must-have figures along the way.
What Are ReAction Figures?
ReAction figures are Super7's homage to the classic 3.75-inch action figures of the 1970s and 1980s. They feature retro packaging, simple five-point articulation (head, arms, and legs), and a nostalgic aesthetic that transports you back to the golden age of toy aisles. The line covers a vast array of licenses, from horror icons like Universal Monsters to animated favorites like ThunderCats and even music legends.
ReAction figures are perfect for fans who appreciate vintage-style toys and want an affordable way to collect characters from multiple universes. With a price point typically under $20, they're great for impulse buys, gifts, or building a large display without breaking the bank. For example, the Universal Monsters ReAction Figure - The Masque of the Red Death brings a literary horror classic to life with that charming retro vibe.

- Scale: 3.75 inches
- Articulation: 5 points (head, arms, legs)
- Price: Budget-friendly, usually under $20
- Packaging: Vintage-style card backs
What Are ULTIMATES! Figures?
ULTIMATES! is Super7's premium 7-inch scale line, designed for collectors who crave detail, articulation, and display presence. These figures feature multiple points of articulation (often 20+), highly detailed sculpts, and a wealth of accessories, including interchangeable heads, hands, and weapons. They come in collector-friendly window boxes that showcase the figure and its goodies.
The ULTIMATES! line is ideal for those who want a centerpiece figure that stands out on a shelf. With a price point around $55, they're an investment, but the quality justifies it. Whether you're a fan of G.I. Joe, Transformers, or original Super7 creations, ULTIMATES! offers a premium experience that ReAction can't match.
- Scale: 7 inches
- Articulation: 20+ points
- Price: Premium, around $55
- Packaging: Window box with accessories
Key Differences at a Glance
To help you decide, here's a quick side-by-side comparison of the two lines. Keep in mind that both share Super7's commitment to quality and fan service, but they serve different purposes in a collection.
ReAction is all about nostalgia and charm, while ULTIMATES! is about detail and poseability. If you're a completionist on a budget, ReAction lets you collect dozens of characters for the price of a few ULTIMATES!. Conversely, if you want a few high-quality showpieces, ULTIMATES! delivers.
- ReAction: 3.75-inch scale, 5 points of articulation, retro card backs, under $20
- ULTIMATES!: 7-inch scale, 20+ points of articulation, window box, around $55
- ReAction: Focus on nostalgia and affordability
- ULTIMATES!: Focus on detail and display impact
Which Line Should You Choose?
The answer depends on your collecting goals. If you're just starting out or want to amass a wide variety of characters from different franchises, ReAction is the way to go. The line's extensive catalog means you can find figures from G.I. Joe, Peanuts, and even music acts like Gorilla Biscuits. For instance, the G.I. Joe ReAction+ Wave 08 - LT. Falcon (America's 250th Anniversary) is a fantastic entry point for military enthusiasts.
On the other hand, if you're a serious collector who values articulation and screen-accurate detail, ULTIMATES! is worth the investment. These figures are designed to be posed dynamically and displayed proudly. They also make excellent gifts for fans who appreciate high-end collectibles.
- Choose ReAction if: You love retro aesthetics, have a limited budget, or want to collect many characters.
- Choose ULTIMATES! if: You want premium detail, poseability, or a statement piece for your shelf.
Blending Both Lines in Your Collection
Many collectors mix both lines to get the best of both worlds. You might use ReAction figures to fill out a themed display (like a horror shelf) and reserve ULTIMATES! for your absolute favorite characters. For example, you could pair a Peanuts FUN! FUN! Wave 01 - Snoopy (Standing) with a larger ULTIMATES! figure for a playful contrast in scale.

Another strategy is to collect ReAction figures for characters that don't have ULTIMATES! versions yet, then upgrade if a premium figure is released later. This way, you can enjoy the character immediately without waiting.
- Mix scales for dynamic displays
- Use ReAction for supporting characters, ULTIMATES! for leads
- Upgrade your favorites when ULTIMATES! versions drop
Ultimately, both ReAction and ULTIMATES! have their strengths, and there's no wrong choice—it all comes down to your personal preference. If you're still unsure, why not start with a ReAction figure to test the waters? The GPK ReAction Figures - Blasted Billy is a fun, affordable pick that captures the irreverent spirit of Garbage Pail Kids. Or, if you're ready for a premium addition, keep an eye out for ULTIMATES! releases. Whichever you choose, Super7 delivers quality and nostalgia in spades.


